Tale of the Tape: Mirror and In-Home Fitness

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"Lululemon@Aoyama before openning #3" by Tiger Mask is licensed under CC BY-NC-ND 2.0
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Monday marked the beginning of a new era for Lululemon Athletica Inc. The fitness apparel giant announced its purchase of Mirror for $500 million, its first-ever acquisition. Procuring the in-home fitness company is a bold step for Lululemon, but core to its newly expanded mission. Last year, Lululemon revealed “its three-fold vision to be a […]

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